Network marketing, or networking, is a marketing strategy typically done by an individual, rather than a company, to retain and enhance contact or personal connections for promotions of a product or service, in lieu of traditional advertising. It is a great means to expand one’s business to a wider market, beyond your current contact. Here are tips to help you know how to utilize networking properly:

1) Choose the right business networking group. Select a networking group that will secure you the most benefit, do not join every networking opportunity. Ask the opinion of other entrepreneurs who have joined these events.

2) Avoid being an aggressive salesman. Aggressive sales talk is bad. Learn to create perfect business spiels that may last for a few seconds, but are appealing.

3) Remember the names of the persons within the group and their business profile. Listen to other people and utilize interpersonal relationships and social networks.

4) Follow up. Thank the people you have met before the networking event is over, and hand a professional business card. Ask politely if you can meet up soon, and then ask when you could make a follow-up call.