Posted by: admin in Business,Business Card,Marketing on March 5th, 2012


Business cards are a way for you to introduce yourself to your new acquaintance that will pave the way for prospects to do business with you. Proper etiquette is also called for, thus presenting or receiving a business card with both hands would be the basic rule. Indeed, business cards could be a great tool in marketing your product/service effectively to your target audience so it is best not to underestimate the power of this piece of card you carry around your wallet.

Just like your marketing strategies for your business, a new and creative way of presenting your business card could dramatically impact your bottom line. This piece of card holds the key information that your prospects need to know about you and your business. The design and presentation of your business card can drive your message home to your clients and leave a lasting impression about your brand so they would remember you long after you have presented your card.

An effective and useful business card should contain the name of your business, the service/product you offer, tagline, location map of your business, and contact information. You can also add photographs of your offerings and use the back of the card to include more useful information about your business. Another creative way to utilize business cards as an effective marketing tool is to double its purpose as a credit, privilege, discount or loyalty card.




Posted by: admin in Business,Business Card,Card Stock,General,Print Media,Services on February 12th, 2011

Entrepreneurs face a lot of challenges to keep their businesses going including getting the right suppliers, arranging enough financing for inventory, and marketing effectively to customers. It is important to be equipped with the tools necessary for creating and running a business that would definitely increase the closing ratio. With the onset of the digital media, it can be said that print media still have a great impact of a successful business tool.

Print materials are necessary to keeping a business on track. For print needs, you can use Cardstock Paper that can be used for business cards, greeting cards, mounting surfaces for prints and even for a variety of paper crafts purposes. Effective marketing strategies do not exist in a vacuum, they need support. Business cards, for example, will help you connect to your potential customers in a deeper level. This gives the prospect a chance to get back to you and make a business deal with you. This is a great advertising tool as well that can make a huge difference, especially if you are dealing with a long sales cycle or a high-ticket item where it is crucial to understand all the details. It is critical to be prepared to give out a presentable business card that contains important details and contact information of the product or service that you provide.

Card Stock papers help you create quality print materials like business cards and greeting cards compared to the conventional regular sheets of paper. For most entrepreneurs, marketing strategy success depends on one-on-one interaction-selecting key media, becoming familiar with the needs, providing materials and then following by phone or e-mail. It is indeed important to utilize quality materials from introducing a great marketing plan to presenting quality print materials. Cardstock sheets are more reliable in texture, finish, weight, and color that are sure to help you produce great print materials.

The World Wide Web has surpassed the leaders in media forms like the newspaper and the magazine. The extent and speed with which the Internet could serve its followers has truly pushed the frontiers of communication, making for one compelling reason for small and medium-sized enterprises to take advantage of online marketing to boost their business.

These days, one of five persons globally is connected to the Internet, making the World Wide Web an effective marketing ground. The web also offers low-cost and even free marketing to entrepreneurs were anything written and uploaded on the net has the potential of being seen and read by millions. Creating websites, for one, is powerful because it gives Internet users a resource for latest updates on products and services, and possible sales leads to the business.

Putting up a business website a secure domain will cost a minimal fee, though, but the returns for such investment are always good. If carried out well, online marketing could also help a business retain its customers, generate referrals and renewals, spread awareness of the brand, and generate direct sales.

Even in the midst of the global economic crisis, it should not let a true entrepreneur resignedly accept financial loss as an unavoidable pit stop. If you are selling your business, be vigilant so as not to sell you business for so much less than what it is actually worth. Here are some useful tips if you are selling your business:

 Assess the value of your business. Get help with a reputable accounting firm to go over your assets, inventory, receivables, and profit-and-loss records. This will boost your confidence in asking for a fair price.

2) Give your business a presentable look. A clean, orderly, functional and well-managed business will make it easy for you to get your asking price. Do some repair, clean up the clutter, throw out the junk, and make your business presentable to the full extent that you can.

3) Negotiate price and terms of payment. Don’t go below your bottom line by referring to your business valuation report. A bad economy is also a great opportunity for speculators looking to buy a business. If your prospective buyer withdraws, simply push your broker to find other buyers.