Tremendous growth success is measured in terms of growing sales, profits, and assets. Analysts tend to look at the overall business environment as an important factor in the growth of these business enterprises, but most of the owners and managers of these best-performing business enterprises think that what matters most is the internal character of the company- the relationship wit your client and the quality of the services you provide. Some other secrets for a thriving business are as follows:

Empower your staff. An entrepreneur should believe and encourage his staff to make decisions for the company, and pay them reasonably and on time. Success is always about teamwork, so make sure you work with motivated people.

Deliver the highest level of service. This is an old business dictum that still works all the time. Make sure that your business’ competitive advantage is the level of service you provide to your clients.

Innovate and adapt to changes. Anticipate the trends in the market and what it needs and innovate on how to do business better based on those changing market needs. Be open to change and embrace what is new. Be a step ahead of the market.

Below-the-line marketing or simply BTL is the marketing mode of choice for businesses that don’t have a lot of money but are desirous of making a meaningful connection with their customers. BTL has also been used by big companies as well like McDonald’s and Nike. Now that technology is shifting power away from the mainstream media, people are taking control. Customers have a powerful voice, and the Internet and social media are their amplifier- the largest distribution channel of communication in the world.

BTL enables companies to deliver a highly targeted, personal message to consumers. Among the BTL methods that companies commonly use are as follows:

1) Price promotions. These include percentage discounts and two-for-one promos.

2) Vouchers and coupons. The objective of using them is to maximize the number of people who redeem them. When doing coupon campaigns, retailers must ensure they have enough products in stock for customers redeeming the coupons.

3) Refunds or rebates. The retailer or manufacturer pays customers a certain sum when they submit proof of purchase of a product.

4) Gifts with purchase. This is a common promo technique that gives customers something extra when they buy an item or subscribe to a service.

Network marketing, or networking, is a marketing strategy typically done by an individual, rather than a company, to retain and enhance contact or personal connections for promotions of a product or service, in lieu of traditional advertising. It is a great means to expand one’s business to a wider market, beyond your current contact. Here are tips to help you know how to utilize networking properly:

1) Choose the right business networking group. Select a networking group that will secure you the most benefit, do not join every networking opportunity. Ask the opinion of other entrepreneurs who have joined these events.

2) Avoid being an aggressive salesman. Aggressive sales talk is bad. Learn to create perfect business spiels that may last for a few seconds, but are appealing.

3) Remember the names of the persons within the group and their business profile. Listen to other people and utilize interpersonal relationships and social networks.

4) Follow up. Thank the people you have met before the networking event is over, and hand a professional business card. Ask politely if you can meet up soon, and then ask when you could make a follow-up call.

The exhibition industry is growing fast. Having knowledge of the nitty-gritty of putting up exhibits can dramatically change the productivity and recall of your product or service.

Trade shows exhibit products, services and other ideas from exhibitors or companies. Exhibitors would set up their own booths to showcase their products. The booths are set up according to their company’s colors or logos with tables, banners and stands and there are also companies that make floorings, stands, and other things that can be put in the booth.

A business can indeed hit the mark with prospective customers using exhibits with careful preparation and creativity. This technique, just like any other marketing tools, would of course need support. Know who you want to reach, and what you want them to remember about your product/service. Build relationships and connect on a personal level and help your business achieve better penetration of its core message.