How would you like your business to be viewed by consumers? Making a positive response from consumers is what any business dreams of as it could make or break any enterprise. That is why it is critical to manage a business’ reputation because it is the image that customers form in their minds based on their experiences in using the product or service that you provide.

Nowadays, the marketing scene is on 24/7 as the online environment, that is, Internet, mobile, and social media, move and change at full tilt making your brand always ‘on’ in the marketplace. Online reputation management therefore becomes more important than ever before to empower individuals, businesses and large-scale enterprises to protect their privacy and ensure their online reputations reflect accurate, current and balanced information.  This means that as a business owner, you must consider what your customers are looking for, and what they are saying about your brand.

Constant monitoring of your business’ brand should be prioritized as what happens online also affects offline communication. So how does one manage this round-the-clock environment to ensure that their brand’s reputation in the marketplace is under control? Solutions for online privacy control and digital identity management are key to engaging your consumers to make sure that they know and say what is true and authentic about your brand., Inc. provides online reputation management to help businesses evoke of reliable, authentic information about their brands to their consumers. They continue to develop and patent innovative tools that address the dynamic risks and threats a Web-based world presents to maintaining accurate information and image control. More than just a digital solution, Overview allows you to get a better view on how to be responsive and get a sense of the talk about your brand through monitoring. In addition, this allows for knowing how data  is moving through the business and what data is being collected and where it is being sent that can help determine how it should be handled.

Entrepreneurs and marketers indeed have to think what their customers and clients are thinking about their product or service. It could be a tremendous and challenging task to manage a company’s online reputation, but through, Inc, one can promote positive content and perception to capture brand positioning of the clients. Given the benefits of online marketing connectivity and online reputation management, you, as a business owner, can communicate and build relationships better to translate your business goals more efficiently and effectively.


The Internet and social media have surpassed many other marketing media forms, making for one compelling reason for businesses to take advantage of it to boost their recall and sales. However, a true entrepreneur must keep in mind that running an online business or website is just like running any regular business; it entails overhead costs, a lot of hard work and patience, and most importantly, keeping a credible reputation.

To help you streamline your online presence, you have to have a deep understanding of what your market wants. Your website should ultimately benefit your customers and highlight your credibility and strengths as a company. On the other hand, unsatisfied customers which may lead to bad reputation should be dealt with strategically. Responding to customer unhappiness is certainly not new for any business. However, the difference with online businesses or websites is the speed and reach which it occurs. That is why it is best to get help with Online Reputation Management Company that helps online businesses and websites to increase a positive perception of their brand. Depending on your company’s needs, strategies and professionals will determine the best course of action for your specific requirements.

It is very crucial to utilize online reputation management for every online business and website. By doing so, professionals can effectively enhance your company’s marketing department and management. Automation and systemizing an online business  is indeed a great help to generate a steady revenue stream, but one must utilize and strategize online reputation management to keep the business on good footing.

Posted by: admin in Business,Cybersecurity,Online Marketing,Online-Hackers on May 30th, 2012

Sure the Internet has indeed become the ultimate communication tool for its infinite possibilities of reaching millions around the globe surpassing all other forms of mass communication like print and media. But as Spiderman says, with great power comes great responsibility. The extent and speed with which the Internet could reach tremendous followers has lead it to become the next frontier of crimes against businesses and enterprises. As a business owner or a consumer, it would be best to be vigilant and protect yourself and your business against cyber crime.  Here are some helpful tips to help you out-smart the online-hackers:

Do not share too much information especially in social networking sites. A lot of security comes down to common sense. Maximize your privacy settings as well by customizing and limiting your information to people whom you only want to share your information. Think before you click.

Update Alerts. Update or make alerts that can monitor your mail and bank accounts on a regular basis that can be sent to your e-mail or mobile device.

Be careful with online transactions especially when using credit cards. After every transaction, delete autocomplete features, and cache and cookies in the browser history.

Invest in additional protection especially for very confidential information. Get extra protection for you and your business’ security and make sure that important data is backed up.


Posted by: admin in Business,Home-based business,Marketing,Online Marketing,Sales,SEO on November 12th, 2011

Businesses whether big or small face tough competition with numerous enterprises both local and abroad. Running a business effectively and efficiently means looking into all aspects of the business, from operations to finance, added to a detailed strategy on handling marketing strategies. Communications, nowadays, is spelled as cellphones, Internet and VOIP (Voice over Internet Protocol). Awareness through Internet marketing is indeed very crucial to give your business a competitive edge.

Through the Internet, global competitiveness is made possible as it does not matter if you have a small business compared to the established global players in a particular industry. As long as you have a great knowledge and skills of the service or product that you are offering and at the same time have the appropriate strategies in achieving your goals, your business has a great potential towards success. Indeed, innovation is key to any business given the rapid change in technology and current events.

The Internet is vital especially for time-sensitive businesses, the great news is that the Internet is one of the fastest ways to transmit data, alongside mobile phones. Your company’s website should contain information about who you are, what you offer, and a portfolio of your products/services. Communication is key so it is important that you place your business in a rightful position to reach your target market and find opportunities where you can present what you offer. Having a company website is an effective tool as you should be accessible via search engines like Google. Further studies, exposure to different styles and techniques in your industry, and always being on the look out for trends would elevate the level of your business.

By: Laura Hart, President at Florian Insurance, Inc.

When you think of a press release, what comes to mind? Do you conjure up flashy images of the media, press and major headline news? If so, you’re still stuck in the mindset of traditional PR and traditional marketing. A modern, optimized press release is different from press releases of the past. Rather than strive for major media coverage and placement in every mainstream newspaper imaginable, SEO-specific press releases help your agency gain a different sense of visibility – visibility within the search engines.

Like a traditional press release, optimized PR content normally focuses around some sort of agency announcements, including an event or update concerning the community, agency, or both. These announcements are an enormous help because not only do they make people aware of your agency, but they also become aware of community events which can potentially lead to partnerships between you and other local organizations. Where the difference lies however, is in the keywords. In an SEO press release, you have the ability to include your agency’s keywords while also controlling where they are linked to and the content surrounding the terms. Having the ability to fully control your message and the way in which your keywords are presented is a benefit you won’t receive from traditional PR.

So what exactly goes into writing a press release? How do you know what topic to cover? That’s the easy part—it’s all about providing value to your clients and potential consumers.

If your agency has an announcement to make such as the launching of a new website, blog, or social media account, writing a press release will always come in handy. It’s a surefire way to get potential customers to learn a thing or two about your agency. Press releases allow you to be more creative than you normally would on the “About me” section of your website.

Announcing local community events is also a smart way to build a fan and customer base. By announcing local events like charity golf tournament or local concerts you are supplying your customer base with information they may not have found otherwise. By spreading awareness of local events, you also have the opportunity to come in to contact with other businesses and organizations in which you can potentially form symbiotic relationships. If your agency is participating in a local event, you can attract potential customers to make appearances which will give you an opportunity to talk with them personally.

Providing updates on various products and services you offer, as well as any news regarding particular coverages, is another way that a press release provides marketing value to your agency. Showcasing your insurance expertise and knowledge on coverage topics and legislation is an easy way to portray to potential consumers that your agency is a true insurance leader. Whether your create a press release that provides tips for securing FL flood insurance or update your community on local regulations and laws that may affect their auto insurance – you are gain providing extended value to the reader, while also branding yourself and your agency as a knowledgeable insurance resource.

A press release is a simple and effective way to generate interest and buzz in your agency. Writing them on a weekly or bi-weekly basis will bring awareness to your agency as well as help increase traction for your chosen keywords. Remember to be creative, timely, and succinct for the best results as well as providing your agency logo and an appealing headline to draw in readers!

Tremendous growth success is measured in terms of growing sales, profits, and assets. Analysts tend to look at the overall business environment as an important factor in the growth of these business enterprises, but most of the owners and managers of these best-performing business enterprises think that what matters most is the internal character of the company- the relationship wit your client and the quality of the services you provide. Some other secrets for a thriving business are as follows:

Empower your staff. An entrepreneur should believe and encourage his staff to make decisions for the company, and pay them reasonably and on time. Success is always about teamwork, so make sure you work with motivated people.

Deliver the highest level of service. This is an old business dictum that still works all the time. Make sure that your business’ competitive advantage is the level of service you provide to your clients.

Innovate and adapt to changes. Anticipate the trends in the market and what it needs and innovate on how to do business better based on those changing market needs. Be open to change and embrace what is new. Be a step ahead of the market.

The World Wide Web has surpassed the leaders in media forms like the newspaper and the magazine. The extent and speed with which the Internet could serve its followers has truly pushed the frontiers of communication, making for one compelling reason for small and medium-sized enterprises to take advantage of online marketing to boost their business.

These days, one of five persons globally is connected to the Internet, making the World Wide Web an effective marketing ground. The web also offers low-cost and even free marketing to entrepreneurs were anything written and uploaded on the net has the potential of being seen and read by millions. Creating websites, for one, is powerful because it gives Internet users a resource for latest updates on products and services, and possible sales leads to the business.

Putting up a business website a secure domain will cost a minimal fee, though, but the returns for such investment are always good. If carried out well, online marketing could also help a business retain its customers, generate referrals and renewals, spread awareness of the brand, and generate direct sales.

Below-the-line marketing or simply BTL is the marketing mode of choice for businesses that don’t have a lot of money but are desirous of making a meaningful connection with their customers. BTL has also been used by big companies as well like McDonald’s and Nike. Now that technology is shifting power away from the mainstream media, people are taking control. Customers have a powerful voice, and the Internet and social media are their amplifier- the largest distribution channel of communication in the world.

BTL enables companies to deliver a highly targeted, personal message to consumers. Among the BTL methods that companies commonly use are as follows:

1) Price promotions. These include percentage discounts and two-for-one promos.

2) Vouchers and coupons. The objective of using them is to maximize the number of people who redeem them. When doing coupon campaigns, retailers must ensure they have enough products in stock for customers redeeming the coupons.

3) Refunds or rebates. The retailer or manufacturer pays customers a certain sum when they submit proof of purchase of a product.

4) Gifts with purchase. This is a common promo technique that gives customers something extra when they buy an item or subscribe to a service.

If you have a product that you want to sell, making an online store has a big advantage of a very low cost of operation. Home-based businesses have been growing because of the easy access and convenience they provide to part-time entrepreneurs and to customers as well. Here are some tips if you want to set up an online store:

1) It is best to keep your prices low as you have a potentially huge market online. You can earn more by selling low but in volume.

2) Design your website in a way that captures the essence of your products. Make short but catchy tag lines. Post professional-looking pictures, but post only pictures of your products that closely represent how they really look like.

3) Make it easy for your customers to navigate through your site. If you have multiple pages on your website, make sure each page has the appropriate links to the homepage and the order form page.

4) Protect your reputation by taking good care of your customers as they are your best advertising vehicle. If they are satisfied with your product, word of mouth will spread until a buzz is created about your product.

Network marketing, or networking, is a marketing strategy typically done by an individual, rather than a company, to retain and enhance contact or personal connections for promotions of a product or service, in lieu of traditional advertising. It is a great means to expand one’s business to a wider market, beyond your current contact. Here are tips to help you know how to utilize networking properly:

1) Choose the right business networking group. Select a networking group that will secure you the most benefit, do not join every networking opportunity. Ask the opinion of other entrepreneurs who have joined these events.

2) Avoid being an aggressive salesman. Aggressive sales talk is bad. Learn to create perfect business spiels that may last for a few seconds, but are appealing.

3) Remember the names of the persons within the group and their business profile. Listen to other people and utilize interpersonal relationships and social networks.

4) Follow up. Thank the people you have met before the networking event is over, and hand a professional business card. Ask politely if you can meet up soon, and then ask when you could make a follow-up call.