By: Laura Hart, President at Florian Insurance, Inc.

When you think of a press release, what comes to mind? Do you conjure up flashy images of the media, press and major headline news? If so, you’re still stuck in the mindset of traditional PR and traditional marketing. A modern, optimized press release is different from press releases of the past. Rather than strive for major media coverage and placement in every mainstream newspaper imaginable, SEO-specific press releases help your agency gain a different sense of visibility – visibility within the search engines.

Like a traditional press release, optimized PR content normally focuses around some sort of agency announcements, including an event or update concerning the community, agency, or both. These announcements are an enormous help because not only do they make people aware of your agency, but they also become aware of community events which can potentially lead to partnerships between you and other local organizations. Where the difference lies however, is in the keywords. In an SEO press release, you have the ability to include your agency’s keywords while also controlling where they are linked to and the content surrounding the terms. Having the ability to fully control your message and the way in which your keywords are presented is a benefit you won’t receive from traditional PR.

So what exactly goes into writing a press release? How do you know what topic to cover? That’s the easy part—it’s all about providing value to your clients and potential consumers.

If your agency has an announcement to make such as the launching of a new website, blog, or social media account, writing a press release will always come in handy. It’s a surefire way to get potential customers to learn a thing or two about your agency. Press releases allow you to be more creative than you normally would on the “About me” section of your website.

Announcing local community events is also a smart way to build a fan and customer base. By announcing local events like charity golf tournament or local concerts you are supplying your customer base with information they may not have found otherwise. By spreading awareness of local events, you also have the opportunity to come in to contact with other businesses and organizations in which you can potentially form symbiotic relationships. If your agency is participating in a local event, you can attract potential customers to make appearances which will give you an opportunity to talk with them personally.

Providing updates on various products and services you offer, as well as any news regarding particular coverages, is another way that a press release provides marketing value to your agency. Showcasing your insurance expertise and knowledge on coverage topics and legislation is an easy way to portray to potential consumers that your agency is a true insurance leader. Whether your create a press release that provides tips for securing FL flood insurance or update your community on local regulations and laws that may affect their auto insurance – you are gain providing extended value to the reader, while also branding yourself and your agency as a knowledgeable insurance resource.

A press release is a simple and effective way to generate interest and buzz in your agency. Writing them on a weekly or bi-weekly basis will bring awareness to your agency as well as help increase traction for your chosen keywords. Remember to be creative, timely, and succinct for the best results as well as providing your agency logo and an appealing headline to draw in readers!

The World Wide Web has surpassed the leaders in media forms like the newspaper and the magazine. The extent and speed with which the Internet could serve its followers has truly pushed the frontiers of communication, making for one compelling reason for small and medium-sized enterprises to take advantage of online marketing to boost their business.

These days, one of five persons globally is connected to the Internet, making the World Wide Web an effective marketing ground. The web also offers low-cost and even free marketing to entrepreneurs were anything written and uploaded on the net has the potential of being seen and read by millions. Creating websites, for one, is powerful because it gives Internet users a resource for latest updates on products and services, and possible sales leads to the business.

Putting up a business website a secure domain will cost a minimal fee, though, but the returns for such investment are always good. If carried out well, online marketing could also help a business retain its customers, generate referrals and renewals, spread awareness of the brand, and generate direct sales.

If you have a product that you want to sell, making an online store has a big advantage of a very low cost of operation. Home-based businesses have been growing because of the easy access and convenience they provide to part-time entrepreneurs and to customers as well. Here are some tips if you want to set up an online store:

1) It is best to keep your prices low as you have a potentially huge market online. You can earn more by selling low but in volume.

2) Design your website in a way that captures the essence of your products. Make short but catchy tag lines. Post professional-looking pictures, but post only pictures of your products that closely represent how they really look like.

3) Make it easy for your customers to navigate through your site. If you have multiple pages on your website, make sure each page has the appropriate links to the homepage and the order form page.

4) Protect your reputation by taking good care of your customers as they are your best advertising vehicle. If they are satisfied with your product, word of mouth will spread until a buzz is created about your product.