Posted by: admin in Business,Marketing,Sales,SEO,Services on December 17th, 2011

The growth of digital communications all over the world is undoubtedly bullish making digital media a regular part of almost every aspect of marketing communications. The convenience and easy access of the Internet has made it a very powerful tool for many enterprises in presenting their product/service proposition and ultimately making the sale. People are now looking for value and to engage them, content and depth are the key drivers in digital space. The race is now on reaching the most people at the least amount of time.

Many companies nowadays have their own websites where they present, market, and sell their product/service. More and more enterprises are finding the benefits of having a website that allows them to tell their clients and prospects about their product and assist them with their inquiries. This is an effective tool as well in achieving a long-term media relations program. Your company could solidify a full-blown website through web design cleveland to help in executing a more creative and visually engaging site.

Creating your own company website, however, does not guarantee success outright as people would not automatically check your website. They need to know that you exist. To help your business send its core message on your target prospects, you can optimize your company’s website through seo cleveland that provides professional assistance in driving traffic to your site. This is indeed a great opportunity even for small players to grab a slice of the market and maintain a good footing in their business. Through this, small and big businesses could level the playing field as the Internet is proven to be the greatest equalizer no matter where you are in the world.

Link building techniques play a major role as well on quality inbound and outbound links associated with your company website as it makes a high page rank for your site. Examining your market is valuable for potential opportunities in solidifying your website. In addition to this, you can also improve an existing link by contacting the system administrator to fix the broken link. Improving an existing link is then translated to giving your website an early boost. Other link building techniques that are beneficial to your company’s website are Standard Directories where you could be listed both free and paid, Vertical or Industry Directories for several important directory listings of sites specific to your markets and categories, Online Press Optimization for press releases spread online and when placed on archived websites will continue to offer value and clicks for a long time. Lastly, Blog Syndication which is a form of ‘guest blogging’ to other bloggers can lead to a few links over time as your website acquires valuable article content.




Posted by: admin in Business,Home-based business,Marketing,Online Marketing,Sales,SEO on November 12th, 2011

Businesses whether big or small face tough competition with numerous enterprises both local and abroad. Running a business effectively and efficiently means looking into all aspects of the business, from operations to finance, added to a detailed strategy on handling marketing strategies. Communications, nowadays, is spelled as cellphones, Internet and VOIP (Voice over Internet Protocol). Awareness through Internet marketing is indeed very crucial to give your business a competitive edge.

Through the Internet, global competitiveness is made possible as it does not matter if you have a small business compared to the established global players in a particular industry. As long as you have a great knowledge and skills of the service or product that you are offering and at the same time have the appropriate strategies in achieving your goals, your business has a great potential towards success. Indeed, innovation is key to any business given the rapid change in technology and current events.

The Internet is vital especially for time-sensitive businesses, the great news is that the Internet is one of the fastest ways to transmit data, alongside mobile phones. Your company’s website should contain information about who you are, what you offer, and a portfolio of your products/services. Communication is key so it is important that you place your business in a rightful position to reach your target market and find opportunities where you can present what you offer. Having a company website is an effective tool as you should be accessible via search engines like Google. Further studies, exposure to different styles and techniques in your industry, and always being on the look out for trends would elevate the level of your business.

By: Laura Hart, President at Florian Insurance, Inc.

When you think of a press release, what comes to mind? Do you conjure up flashy images of the media, press and major headline news? If so, you’re still stuck in the mindset of traditional PR and traditional marketing. A modern, optimized press release is different from press releases of the past. Rather than strive for major media coverage and placement in every mainstream newspaper imaginable, SEO-specific press releases help your agency gain a different sense of visibility – visibility within the search engines.

Like a traditional press release, optimized PR content normally focuses around some sort of agency announcements, including an event or update concerning the community, agency, or both. These announcements are an enormous help because not only do they make people aware of your agency, but they also become aware of community events which can potentially lead to partnerships between you and other local organizations. Where the difference lies however, is in the keywords. In an SEO press release, you have the ability to include your agency’s keywords while also controlling where they are linked to and the content surrounding the terms. Having the ability to fully control your message and the way in which your keywords are presented is a benefit you won’t receive from traditional PR.

So what exactly goes into writing a press release? How do you know what topic to cover? That’s the easy part—it’s all about providing value to your clients and potential consumers.

If your agency has an announcement to make such as the launching of a new website, blog, or social media account, writing a press release will always come in handy. It’s a surefire way to get potential customers to learn a thing or two about your agency. Press releases allow you to be more creative than you normally would on the “About me” section of your website.

Announcing local community events is also a smart way to build a fan and customer base. By announcing local events like charity golf tournament or local concerts you are supplying your customer base with information they may not have found otherwise. By spreading awareness of local events, you also have the opportunity to come in to contact with other businesses and organizations in which you can potentially form symbiotic relationships. If your agency is participating in a local event, you can attract potential customers to make appearances which will give you an opportunity to talk with them personally.

Providing updates on various products and services you offer, as well as any news regarding particular coverages, is another way that a press release provides marketing value to your agency. Showcasing your insurance expertise and knowledge on coverage topics and legislation is an easy way to portray to potential consumers that your agency is a true insurance leader. Whether your create a press release that provides tips for securing FL flood insurance or update your community on local regulations and laws that may affect their auto insurance – you are gain providing extended value to the reader, while also branding yourself and your agency as a knowledgeable insurance resource.

A press release is a simple and effective way to generate interest and buzz in your agency. Writing them on a weekly or bi-weekly basis will bring awareness to your agency as well as help increase traction for your chosen keywords. Remember to be creative, timely, and succinct for the best results as well as providing your agency logo and an appealing headline to draw in readers!

The World Wide Web has surpassed the leaders in media forms like the newspaper and the magazine. The extent and speed with which the Internet could serve its followers has truly pushed the frontiers of communication, making for one compelling reason for small and medium-sized enterprises to take advantage of online marketing to boost their business.

These days, one of five persons globally is connected to the Internet, making the World Wide Web an effective marketing ground. The web also offers low-cost and even free marketing to entrepreneurs were anything written and uploaded on the net has the potential of being seen and read by millions. Creating websites, for one, is powerful because it gives Internet users a resource for latest updates on products and services, and possible sales leads to the business.

Putting up a business website a secure domain will cost a minimal fee, though, but the returns for such investment are always good. If carried out well, online marketing could also help a business retain its customers, generate referrals and renewals, spread awareness of the brand, and generate direct sales.

If you have a product that you want to sell, making an online store has a big advantage of a very low cost of operation. Home-based businesses have been growing because of the easy access and convenience they provide to part-time entrepreneurs and to customers as well. Here are some tips if you want to set up an online store:

1) It is best to keep your prices low as you have a potentially huge market online. You can earn more by selling low but in volume.

2) Design your website in a way that captures the essence of your products. Make short but catchy tag lines. Post professional-looking pictures, but post only pictures of your products that closely represent how they really look like.

3) Make it easy for your customers to navigate through your site. If you have multiple pages on your website, make sure each page has the appropriate links to the homepage and the order form page.

4) Protect your reputation by taking good care of your customers as they are your best advertising vehicle. If they are satisfied with your product, word of mouth will spread until a buzz is created about your product.