A written sales proposal is very important to help you convince a prospective client that your product or service corresponds to the needs of his business. To help you come up with a well-written sales proposal, here are some guidelines that you can follow:

• Do your research. Know the information about the company to help you know the needs of this particular prospect client. Search for articles about the prospect company and read about their product lines, mission and vision, and key personnel.

• Personalize your proposal. Write a proposal that satisfies the needs of a particular client, not one that sells the products or services. Focus on how your product would benefit the customer rather than what your product or service is, and come up with reasons to show your client why your offer is superior over  those of the competition.

• Make it precise and concise. Make the desired information quickly understood in order to get your prospect client to read your proposal. Present the objectives of the client where your product or service would be needed. Include the unique features and benefits of the product/service to be offered and provide a brief list of your company’s qualifications for the project.

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